Enlightened Trial And Error Lone Genius
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Webcasts Current Issue Digital Edition Honors ALM Events Industry Events Open/Close Enlightened Trial and Error Succeeds Over the Planning of the Lone Genius May 03, 2011 • Reprints Enlightened trial and error succeeds over the planning of the lone genius.” This quote comes from a Nightline broadcast more than 10 years ago on the design firm IDEO. I have seen the video many times which documents their process of designing something truly different and unique. But when I saw the video again a few weeks ago, this quote struck me more significantly than it has in the past. Many times we spend countless hours crafting our message, building our plans and designing our strategies. Much like an annual report, which is said to be a document that is read more before it is published than after, our business plans and strategy documents are revised and refined to “perfection.” Yet when we go to the market, our tactics are often worthless. As Dwight D. Eisenhower said, "In preparing for battle I have always found that plans are useless, but planning is indispensable." Read complete Plan B Philosophy blog post.
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Duration: 02:08 Source: ponchoneri LESSON CONTENT Video Transcript 3:30 in the afternoon and the group is back at IDEO. There is no http://www.englishcentral.com/videodetails/16952 letup. Each team is going to demonstrate and communicate and share everything that they've learned today. A shopping cart has been clocked at 35 miles an hour, traveling through a parking lot in the wind. We were in the store, what two hours, and it was truly frightening just to see the kind of stuff going on. You ought to designate some enlightened trial people to make damn sure that the store owner's point of view is represented. After nine straight hours, the team is tired. They call it a day. Everybody cool? Well, that's great. Thanks a lot. And we had a great time today. Yeah. Yeah! Yeah. IDEO's mantra for innovation is written everywhere:... ...one conversation at a time, stay focused, encourage wild ideas, defer enlightened trial and judgment, build on the ideas of others. That's the hardest thing for people to do is to restrain themselves from criticizing an idea. So if anybody starts to nail an idea, they get the bell. The ideas pour out and are posted on the walls. Oh, the blind, the privacy blind... ...like when you're buying six cases of condoms and you don't want them to see. So if it doesn't nest, we don't have a solution. Organized chaos. It's not organized. What it is, it's focused chaos. Vote with your Post-it; not with an idea that's cool, but with an idea that's cool and buildable. If it's too far out there and it can't be built in a day, then I don't think we should vote on it. Enlightened trial and error succeeds over the planning of the lone genius. Enlightened trial and error succeeds over the planning of the lone genius. If anything sums up IDEO's approach, that is it. Worried that the team is drifting, what can only be called a group of self-appointed adults under Dave Kelly holds an informal side sessio
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