Marketing Research Systematic Error
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Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our Privacy Policy and User Agreement for details. SlideShare Explore Search http://www.slideshare.net/wualankcloy/examples-of-type-of-error You Upload Login Signup Home Technology Education More Topics For Uploaders Get Started Tips & Tricks Tools Examples of Type of Errors in Survey Research Upcoming SlideShare Loading in …5 × 1 1 of 2 Like this document? Why not share! Share Email Errors in research byAbinesh Raja M 15617views Errors in survey reserach byMahima Nigam 779views Sampling Errors byNeeraj Kumar 1409views SAMPLING AND SAMPLING ERRORS byrambhu21 26997views Errors and Error Measurements byMilind Pelagade 1837views Error, confounding and systematic error bias byAmandeep Kaur 4920views Share SlideShare Facebook Twitter LinkedIn Google+ Email Email sent successfully! Embed Size (px) Start on Show related SlideShares at end WordPress Shortcode Link Examples of Type of Errors in Survey Research 5,646 views Share Like Download Lena Argosino Follow 0 0 0 Published on Sep 27, 2013 Examples of Type of Errors in Survey Research ... Published in: Business 0 Comments 0 Likes Statistics Notes Full Name Comment goes here. 12 hours ago how to reduce Delete Reply Spam Block Are you sure you want to Yes No Your message goes here Post Be the first to comment Be the first to like this No Downloads Views Total views 5,646 On SlideShare 0 From Embeds 0 Number of Embeds 2 Actions Shares 0 Downloads 105 Comments 0 Likes 0 Embeds 0 No embeds No notes for slide Examples of Type of Errors in Survey Research 1. Examples of Type of Errors in Survey Research 1) Sampling Error • Random Sampling Error Ex. If you want to study the attitudes of engineering students regarding library services, it would not be enough to interview every 100th person who walked into the library. That technique would only measure the attitudes of engineering students who use the library, not those who do not. In addition, it would only measure the attitudes of engineering students who happened to use the library during the time you were collecting data. Therefore, the sample would not be very representative of engineering students in general. In order to be a truly representative sample, every student at engineering would have to have had an equal chance of being chosen to participate in the survey. 2) Systematic Error Sample design Errors are the following: • Frame Error Ex. In conducting telephone interview, many households are not listed in a current telephone book because they do not want to be listed or are not listed accurately bec