404 Error Message Seo
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SEO with marketing resources for all skill levels: best practices, industry survey results, webinarsandmore. Advance your marketing skills: Local Marketing | Content | Social Media Get started 404 error page seo with: The Beginner's Guide to SEO The Local Learning Center The 404 error message text Beginner's Guide to ContentMarketing Q&A Get answers from the Moz Community Help Hub Learn how to use 404 error message copy Moz Products Community & Events Connect with 500K online marketers Blogs Read the Moz Blog and YouMoz Blogs Moz Blog Moz Blog YouMoz Rand’s Blog Dev Blog Categories 404 error message on pinterest Moz Blog Tips tricks, news and tutorials to help you level-up your online marketing YouMoz Posts submitted by the Moz community, often promoted to the Moz Blog Rand’s Blog Written by the co-founder of Moz and Inbound.org Dev Blog Written by the members of the Moz engineering team By: Rand Fishkin June 19th, 2009 Are 404 Pages
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Always Bad for SEO? Technical SEO 29 49 There are some very different schools of thought out there regarding 404 error code pages. Some SEOs recommend: Never allowing them - 301'ing every error page back to the home page or an internal category level page to preserve the maximum amount of link juice (in case someone links to a broken URL) Letting any erroneous/mistyped URL 404. Something in between - 301 some kinds of 404 pages and not others. I'm generally in this last group. I think there are times when it pays dividends to let a URL 404, both for accessibility and search engine reasons. I also don't think it's intuitive or semantically accurate to 301 every 404 page on the site - it certainly pays to build great custom 404s (good piece with examples on that here), but to simply have your homepage appear when a URL is mistyped or a link breaks doesn't send the right message to users or search engines. When faced
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SEO Audits SEO Consultancy Technical SEO PPC Display & Remarketing Facebook Paid Ads custom 404 error message Lead Generation PPC Local PPC Google Shopping Mobile PPC PPC Consultancy Social Media Marketing Social Media Management Social Media Advertising Social 404 error message example Media Consultancy The Team Blog Get In Touch The Custard Blog Words of wisdom from our team of online marketing experts How 404 errors are killing your SEO efforts By Chris Naughton on https://moz.com/blog/are-404-pages-always-bad-for-seo 10th April 2015 Categories: SEO Have you redesigned your website recently? Whether you’ve switched to a different content management system (CMS) or revised your website’s look and structure, it’s likely that some of your pages are no longer accessible at their previous URLs. If your website is brand new and doesn’t have any links pointing towards it, having new URLs isn’t a big deal. But if there are http://www.custard.co.uk/404-errors lots of links to your website that no longer send users to real pages, this could have an effect on your search engine rankings. Links are arguably the most important aspect of SEO. When another website links to your content, it increases its PageRank and makes it more visible in Google’s search results, relative to its competitors. When you change your website’s URL structure or take down a page that other sites link to, you lose this PageRank, resulting in a decreased level of search visibility and a website that isn’t quite as powerful, in Google’s eyes, at it once was. Managing your 404 errors and redirecting links that point to non-existent pages is a simple process that will help you avoid losing rankings due to dead links. Read on to learn exactly how you can prevent 404 errors from affecting your SEO efforts. What is a 404 error? Every web-related error has a specific error code. Code 404 refers to a “not found” error – a message alerting you to the fact that your browser was able to connect to the server it was looking for, but that its target page couldn’t be found. You’ll notice a 404 error whenever yo
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