Ecommerce 404 Error Pages
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Serve 2 Purposes: SEO and User Satisfaction January 15, 2016 • Jill Kocher Friendly 404 error pages have two basic components: the 404 server header funny 404 error pages status required to manage indexation on search engines, and the friendly custom 404 error pages design that's required protect the user's experience and prevent bounce outs. Since this is an article about 404 error pages best practices search engine optimization, I'll start with the technical aspects of 404 errors. In layman's terms, the error indicates that the server is running just fine but the URL requested 404 error pages wordpress does not exist. In its most basic form, a 404 error is looks like the image below. A basic 404 error message. Visitors get to 404 error pages by clicking on malformed links or links to pages that have been removed. Search engines can react slowly to the command to de-index a popular page returning a 404
Cool 404 Error Pages
error. So it's possible that visitors could be landing on error pages from search results, as well. The basic error page above does nothing for those visitors. There's no navigation, no merchandising, no branding — nothing to indicate what visitors should do next besides hit the back button to bounce back to the page they came from. Unfriendly error pages lose prospective customers. Consequently, a "friendly" 404 error page also has another function: reorienting shoppers who land on bad URLs and helping them find the products that they want to buy. At the bare minimum, a friendly error page should represent your site's look and feel, speak with your brand voice, and enable the user find his unique path to purchase. Tile, a Bluetooth tracker to find lost items, produces a friendly error page below that speaks to their brand voice and takes a stab at humor. Tile includes on the error page the base navigational elements available on every other page. Every box is checked. But somehow it feels kin
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Creative 404 Error Pages
The Beginner's Guide to SEO The Local Learning Center The Beginner's how to remove 404 error pages Guide to ContentMarketing Q&A Get answers from the Moz Community Help Hub Learn how to use Moz 404 error pages templates Products Community & Events Connect with 500K online marketers Blogs Read the Moz Blog and YouMoz The Moz Q&A Forum Questions Search/Browse Ask the Community Hey friend! Have http://www.practicalecommerce.com/articles/95968-404-Error-Pages-Serve-2-Purposes-SEO-and-User-Satisfaction fun exploring Q&A, but in order to ask your own questions, comment, or give thumbs up, you need to be logged in to your Moz Pro account. You can also earn access by receiving 500 MozPoints from participating in YouMoz and the Moz Blog! How does Q&A work? Have a Question? Browse Questions View All Questions Bounty https://moz.com/community/q/proper-way-to-404-a-page-on-an-ecommerce-website New (No Responses) Discussion Answered Product Support Unanswered From All Time Last 30 Days Last 7 Days Last 24 Hours Sorted by Latest Questions Recent Activity Most Thumbs Up Most Responses Fewest Responses Oldest Questions With category All Categories Affiliate Marketing Alternative Search Sources Analytics Behavior & Demographics Branding / Brand Awareness Competitive Research Consulting Tips & Trends Content & Blogging Conversion Rate Optimization Educational Resources Email Marketing Entrepreneurship Inbound Marketing Events Inbound Marketing in the Media Inbound Marketing Industry Intermediate & Advanced SEO International Issues Internet Advertising Interviews Keyword Research Legal Link Building Local Listings Local Strategy Local Website Optimization Management / Culture Mobile and Local Moz News Moz Tools On-Page / Site Optimization Online Marketing Tools Paid Search Marketing PRO Application Reporting Reputation Management Reviews and Ratings Search Engine Trends Social Media Social Media for Local Search Support - Account Help Support - Feature Requests Support - Followerwonk Support - Getting Started Support - Moz Analytics: Brand & Mentions Support - Moz Analytics: Links Support -
130,000 Smart Insights members from 80 countries who trust our advice to Plan, Manage and Optimize their marketing. Email address GET ACCESS My clients love the insights I am now capable of providing them - Drew Shug, Owner, Big http://www.smartinsights.com/user-experience/findability/engage-with-404-error-pages/ Storm Just like having an expert working by your side - Sharon Sheridan, Digital Marketing https://www.bigcommerce.com/ecommerce-answers/what-are-404-errors-and-what-do-they-mean-for-ecommerce-stores/ Manager It's made my digital marketing tangible, measureable and actionable - Kirsty H, Director of Content and Brand, Presentation Studio Actionable Marketing Advice Login Digital Marketing Toolkits Back Digital Marketing Strategy and Planning Digital Transformation Digital Experience Management (desktop/mobile website) Content Marketing Email Marketing Google Adwords Google Analytics Marketing Campaign Planning Search Engine Optimisation (SEO) Social Media Marketing All 404 error Marketing Advice Industry Back Agency Business-to-Business (B2B) E-commerce / Retail Startup and Small Businesses Membership Back Membership options Membership for Businesses How can Expert Membership help me? Member support and FAQ Blog Back Our latest posts Most popular posts Social network updates Summary for past 7 days Company Back About Contact Us Advertising Consultancy Training Marketplace Login | Join now Search Popular Searches RACE planning Digital plan 7 examples of engaging 404 error 404 error pages pages April 4, 2014 Findability Share this:Tweet By Jill Quick Creative approaches to say sorry more positively Having worked on a number of web projects over the years, I still receive great examples of 404 page designs sent to me by my former team members. Why? A well designed 404 page can be an opportunity to build your brand when something goes wrong for your user and I attempt to bring them in all web projects I work on. If you're not a webmaster, you may not know what a 404 is, although you will certainly have seen them! Technically speaking Wikipedia describe it as 'The 404 or Not Found error message is a HTTP standard response code indicating that the client was able to communicate with the server, but the server could not find what was requested.' Your users will describe it, to quote a great TED talk by Renny Gleeson as 'a slap in the face, …..you feel like you have fallen through the cracks' 404 pages can be overlooked on a web build, redesign, or general web updates and this is an opportunity missed if your company’s page is, well, annoying and not helpful to the end user. Yes you may never have out-dated pages, and yes someone may just have typed the link incorrectly, or they may have been sent the wrong link. Look at your
Blog News, strategy and analysisSupport PortalBigCommerce UniversityCommunity ForumHomeConversion Rate OptimizationEcommerce AnalyticsEcommerce How TosEcommerce Marketing and StrategyEcommerce Site DesignEmail Marketing and AutomationPayment GatewaysProduct and Inventory ManagementSearch Marketing for SEO and SEMGlossaryHomeConversion Rate OptimizationEcommerce AnalyticsEcommerce How TosEcommerce Marketing and StrategyEcommerce Site DesignEmail Marketing and AutomationPayment GatewaysProduct and Inventory ManagementSearch Marketing for SEO and SEMGlossaryGlossaryWhat are 404 errors, and what do they mean for ecommerce stores?What are 404 errors, and what do they mean for ecommerce stores?March 1, 2016 07:00 pm ESTDefinition: The 404 Error Page, known as "page not found," is an HTTP[S] standardized status code that indicates an established connection with the server but an inability to find the page in question. Excessive 404 errors negatively impact a website's SEO and are lost revenue opportunities when the user does not ultimately navigate to the website.Why do 404 error codes occur?A 404 response code can be caused on either the user or website's end. a) Client (User):Manually enter a URL with a typoClick on a hyperlink that includes a typob) Host (website): Server is not properly configured to fulfill the requested action.Page is moved to a new location (new URL) without a redirect set in placePage is temporarily unavailable, perhaps because it is being worked on.Page has been permanently deleted with no redirect set in place404 errors are lost revenue opportunitiesAccording to a Webmasters' survey, 77% of people who attempt to visit a webpage but receive the 404 Error Page instead make no further attempt to access the searched-for page. The average website will show 7 out of every 100 would-be visitors the 404 error page, demonstrating the profit potential for minimizing broken links. Keeping the rate at or near zero is the best way to capture the maximum number of visitors, but another way is to customize the site's 404 Error Page to assist the would-be visito